Effective Networking with the Dutch: Guidance for Dutch and International Collaborations

Networking is a fundamental part of business success, yet the way people approach it varies greatly across cultures. The Dutch are known for their direct communication style, egalitarian mindset, and practical approach. Whether you are Dutch yourself or an international professional working with the Netherlands, understanding how the Dutch network can help you build stronger relationships and foster productive collaborations.

How Do the Dutch Network?

The Dutch typically communicate openly and directly. They appreciate clarity about intentions and expectations from the outset. When networking, they tend to move quickly to a more informal and straightforward style, even in business settings. At the same time, Dutch professionals value efficiency and results. Networking is often purposeful, focused on mutual benefit and clear outcomes.

Practical Tips for Networking with the Dutch

• Be direct and honest: Avoid vague language or skirting difficult topics. Dutch counterparts value transparency and straightforwardness.
• Embrace informality: Titles and rigid formalities are less common and the use of first names is also common, but still ask if is using first names is okay beforehand.  
• Come prepared: Have a clear story and defined objectives. The Dutch are pragmatic and appreciate efficiency.
• Invest in relationships: Despite their directness, trust is essential. Be reliable and consistent in your commitments and communications.
• Be punctual: Time is highly valued. Arriving on time and respecting appointments is crucial.

What Dutch Professionals Should Keep in Mind When Networking Abroad

While the Dutch approach to networking is effective domestically, it’s important to recognise that other cultures may have different expectations and norms. When networking internationally, Dutch professionals should:

• Adapt communication style: In some cultures, directness can be perceived as rude or confrontational. It’s valuable to soften messages and use more indirect communication when appropriate.
• Respect hierarchies: Unlike the Netherlands’ egalitarian approach, many countries have strong hierarchical business cultures. Addressing the right person with appropriate titles can be crucial.
• Value relationship building: In many parts of the world, business relationships develop over time through socialising and trust-building, rather than immediate efficiency. Be patient and invest in personal connections.
• Understand local etiquette: Customs around meetings, greetings, gift-giving, and dining vary widely. Taking the time to learn local practices shows respect and cultural awareness.
• Be flexible with time: Concepts of punctuality differ; in some cultures, meetings start later or run longer. Showing adaptability and patience can build goodwill.

Resources and Summer Reading Suggestions

There is a wealth of online information available for Dutch professionals looking to understand international business practices—especially through the Netherlands Enterprise Agency (RVO) website (https://english.rvo.nl). Should you have the time and interest, we warmly recommend Erin Meyer’s The Culture Map as an essential read to deepen your understanding of cultural differences in communication and decision-making, which are key for successful international networking.

Other great books to consider include Kiss, Bow, Or Shake Hands by Terri Morrison & Wayne A. Conaway, a practical guide on international etiquette and business cultures, and Richard D. Lewis’s When Cultures Collide, a classic exploration of cultural differences impacting global business.

Building Bridges

Whether you are Dutch seeking to enhance your international networking or a foreign professional engaging with Dutch businesses, understanding Dutch networking styles is crucial. With the right knowledge, preparation, and cultural sensitivity, you can build long-lasting and fruitful business relationships. This summer, pick up one of the recommended books above, deepen your cultural insight, and give your international network a boost.