Members of the Dutch public-private network for smart, sustainable and social inclusive mobility Connekt launched the Smart Mobility Embassy at the IAA Frankfurt on 14 September 2017. The Smart Mobility Embassy (SME) is an intermediary between the demand for Dutch smart mobility expertise and Dutch parties that can deliver. The Smart Mobility Embassy wants to be a launching customer for the deployment of smart mobility in Europe. 

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On Tuesday 20 June the Smart Mobility Embassy was officially launched during the ITS European Congres in Strasbourg. The interest in the launch at the combined Connekt and Talking Traffic stand was overwhelming. Marije de Vreeze, manager of ITS Netherlands and Esther Schoemaker, Talking Traffic, welcomed more than 150 interested parties. The drink was sponsored by Dynniq. Haye Mensonides, commercial director of mobility at Dynniq, welcomed the guests. After the words of welcome it was time for the premiere of the Smart Mobility Embassy video followed by a toast to the Smart Mobility Embassy.

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