On Tuesday 20 June the Smart Mobility Embassy was officially launched during the ITS European Congres in Strasbourg. The interest in the launch at the combined Connekt and Talking Traffic stand was overwhelming. Marije de Vreeze, manager of ITS Netherlands and Esther Schoemaker, Talking Traffic, welcomed more than 150 interested parties. The drink was sponsored by Dynniq. Haye Mensonides, commercial director of mobility at Dynniq, welcomed the guests. After the words of welcome it was time for the premiere of the Smart Mobility Embassy video followed by a toast to the Smart Mobility Embassy.